> Candy's Event Building Blueprint

More meaningful connections start with Mastering the Four Levels of Event Planning & Promotion

> Event Purpose, Research,

& Connection Strategy

Understanding your event purpose and setting your scope will create a strong foundation for your event planning. In this session you will learn to assess your event activities and assets and get grounded by applying successful strategic principles to your event cycle.

What will you learn?

Event Purpose

You will learn to determine and activate the purpose of your event.

Project Research

You will learn what project information you need and how to get it.

Planning Scope

You will learn to determine the scope of your planning activities.

Building Teams

You will learn who you will need on your planning team to build well.

What will it take?

Mindset

Widen your view. Expand your perspective. Prepare the ground.

Mastery

Slowing down will help you conduct meaningful research and exploration.

Mentorship

Exploration, Purpose, Research, Strategy, Budgets, Team Building, and more.

Momentum

Share the strategy with your whole team and live the vision together!

> Event Expectations,

Alignment, & Integration

Attendees enter your event doors with expectations of a seamless, satisfying, and sometimes surprising experience. In this session you will learn to frame your event by perfectly placing all your planning elements together in a way that is sure to “wow” your guests and win respect.

What will you learn?

Event Framework

Learn to purposefully build out a strong frame for your experience.

Project Elements

You will learn how to choose activations, speakers, and entertainment.

Guest Experience

You will learn what steps your guests will take to participate in your event.

Inclusive Planning

You will learn to create a welcoming and diverse experience for all.

What will it take?

Mindset

Stay alert and build out your framework with your overall purpose in mind. 

Mastery

Invite others to the table and consider your community in the planning.

Mentorship

Planning, Entertainment, Speakers,  Experience, Inclusion, Diversity, and more!

Momentum

Streamline processes to be able to add more connecting points!

> Event Participants,

Partners, & Public Advocates

Attracting an invested group of event team members, partners, sponsors, vendors, and, of course, attendees, can take work but it’s worth it. In this session you will learn to effectively communicate your purpose to your ideal event community and fill the room with engaged “friends”.

What will you learn?

Creating Space

You will learn how to create an "atmosphere of engagement" for your stakeholders.

Host Essentials

You will learn how to communicate your care to your stakeholders.

Event Messaging

You will learn what part of your purpose matters to your stakeholders.

Partner Bond

You will learn how to create bonds between you and your stakeholders.

What will it take?

Mindset

Being a good connector is really seeing and serving the needs of your stakeholders.

Mastery

Move past your own planning agenda and design experiences that matter for all stakeholders.

Mentorship

Relationships with Guests, Partners, Vendors, Team, Executive, and more!

Momentum

Look at where your stakeholders can become your advocates!

> Creative Design, Marketing,

& Communications

Showcasing your event through well-chosen words, purposeful visuals, and thoughtful design elements will help it stand out from the crowd. In this session you will learn to produce consistent and creative collateral and give your event a “curb appeal” you can be proud of.

What will you learn?

Essential Information

You will learn how to gather all the details your guests need to know.

Emotional Connection

You will learn to create the event language and look that guests love.

Event Collateral

You will learn what can be created to invite, entice, and inform guests.

Community Reach

You will learn to customize your message to a wider community.

What will it take?

Mindset

Stay curious about who would appreciate hearing your message.

Mastery

Create a purposeful inventory of graphics, images, and messages.

Mentorship

Brand, Design, Copy, Social Media, Advertising, Production and more!

Momentum

Create engaging messages that are energizing and easy to share!